The Importance of Innovation in Business (American Express)

According to the article, Innovation is simply creating something new — usually a method, idea or product. The article focuses on the following topics: Objectives of Business Innovation Implement new ideas Launch new products Update current products, making them more efficient Streamline processes so they’re also more efficient Solve an existing business pain point Improve […]

Abstract:

According to the article, Innovation is simply creating something new — usually a method, idea or product.

The article focuses on the following topics:

  • Objectives of Business Innovation
    • Implement new ideas
    • Launch new products
    • Update current products, making them more efficient
    • Streamline processes so they’re also more efficient
    • Solve an existing business pain point
    • Improve the customer experience
  • The role of innovation in business
    • Staying ahead of disruption
    • Improving your brand
    • Increasing efficiency
    • Attract and retain top talent
  • Types of Business Innovations
    • Product innovation
    • Business model innovation
    • Process innovation
    • Delivery innovation
    • Organizational innovation
    • Environmental innovation
    • Social innovation
  • Innovation is a Differentiator