Marketing and communications

According to this article, Marketing and communications, or marcomm, is the practice of using a combination of channels and tools to communicate with a desired market for the purpose of brand awareness, sales, advertising, or promotion.   Types of marketing and communications: Advertising Public relations Digital media Government communications

Abstract:

According to this article, Marketing and communications, or marcomm, is the practice of using a combination of channels and tools to communicate with a desired market for the purpose of brand awareness, sales, advertising, or promotion.

 

Types of marketing and communications:

  • Advertising
  • Public relations
  • Digital media
  • Government communications