According to the article, businesses often look for new ways to improve their services or products and appeal to new audiences. Innovation is one way businesses can improve, and it can help them attract new customers and further reinforce loyalty among current customers.
The article focuses on the following topics:
- What is business innovation?
- Why is business innovation important?
- Types of business innovation
- Business model innovation
- Products and performance innovation
- Process innovation
- Network innovation
- Marketing or sales innovation
- Technological innovation
- Examples of business innovation
