According to the article, the following are the objectives of Marketing Communications:
- communicate the main message and idea to the target audience;
- introduce a product to leads;
- initiate brand switching;
- allow a brand to compete within the market;
- improve your product and brand awareness;
- influence buying decisions;
- encourage customers to purchase a product;
- establish a positive brand image;
- attain brand recognition, trust, and transparency.
The different types of marketing communications are as follows:
- Digital marketing
- Public relations
- Advertising
- Social media
- Customer recommendations
- Direct marketing
- Sales promotion
An effective marketing communications strategy can be created by following these steps:
- Identify your target audience
- Define your unique value proposition
- Bring the solution to customers’ problems
- Select channels to deliver your message
- Measure the end result
