According to the article, Franchising is a form of marketing and distribution with a strong relationship between the franchisor and the franchisee. The franchisor is the owner of the business and brand who grants the right, a licensed privilege to the franchisee (an individual or a group of people) to sell the business’ products and services.
The following are the 7 benefits of franchising:
- Strategic Identity
- Capital
- Ease of Supervision and Management
- Constant Growth
- Profitability
- Purchasing Power
- Minimized Risk
