According to this article, Marketing Communication can be defined as the methodologies and tactics adopted by the companies to convey the messages in a unique and creative manner to their existing and prospective customers about their offerings of products and services.
The following are the main reasons why marketing communication is important to businesses:
- Develop a strategic vision
- Create brand awareness
- Expresses competitive advantage
- Fosters goodwill
- Attracts talent
- Enlightens the investor community
- Boosts profits
- Improved communication with the customers
- Come up with innovative marketing and promotional ideas
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Small businesses can follow this strategic guideline for effective marketing communications:
- Brand it to nail it
- Focus on Logo
- Target audience
- Advertising
- Implementation, Feedback, Improvisation
