The Importance of Innovation in Business (Will Purcell)

According to the article, Innovation, as a concept, refers to the process that an individual or organization undertakes to conceptualize brand new products, processes, and ideas, or to approach existing products, processes, and ideas in new ways. The article focuses on the following topics: Why Is Innovation Important for Business Success? Innovation Helps Companies Grow […]

Abstract:

According to the article, Innovation, as a concept, refers to the process that an individual or organization undertakes to conceptualize brand new products, processes, and ideas, or to approach existing products, processes, and ideas in new ways.

The article focuses on the following topics:

  • Why Is Innovation Important for Business Success?
    • Innovation Helps Companies Grow
    • Innovation Keeps Organizations Relevant
    • Innovation Helps Organizations Differentiate Themselves
  • How to Embrace Innovation