Understand this — Nepal has witnessed a rapid increase in internet penetration and the use of digital devices and social media platforms. That means with web-based digital tech, including mobile devices, desktops, and other platforms — your business can now enjoy direct access to your target customers and understand their specific needs to cater to them with seamless services.
There’s more to why digital marketing for businesses with limited resources.
- Visibility and awareness among potential customers at low-costs
- Reach target audience and connect and engage with customers (for instance for product and service feedback)
- Measure your marketing performance and adapt and optimize
- Use social media platforms to tap into new opportunities
- Increase website traffic, generate leads, and convert them into loyal customers
- Showcase products or services effectively and attractively through their website
- Create a unique identity distinct from competitors and compete with larger businesses
However, research and planning are the two key components that lay the groundwork for this extensive marketing process. Else there is little to no possibility to achieve the desired outcomes. Compared to traditional marketing, it requires fewer resources. But you will need a thorough understanding of the process and put in the required effort.
First, if you are a startup or a small business looking to take advantage of digital marketing, a decent website is recommended. In case you have limited resources, make sure your business has a social media presence. Now let’s explore a few ways to grow your business using digital marketing strategies.
Define your target audience
Identify your target market. A target audience is the particular market group that you decide to focus your marketing efforts on. Your business can create more relevant content, messages, and adverts if you have a specified audience. If you set your sights too high or discover too late that there aren’t enough people interested in your offering, you’ll be wasting your resources.
How to identify the target audience?
- Examine the demographics of your current customer base
- Analyze the attributes of your website’s visitors
- Determine the target audience for your product or service
- Know your competitors
- Make primary and secondary objectives
Create mobile-friendly website
As more and more users reach your business website using mobile devices, you don’t want your potential customers squinting at their screens and struggling to navigate your site right? So fasten your seatbelts, optimize your website’s load time, build a responsive landing page, and prepare to win over your mobile users.
It is crucial to ensure that everyone who visits has a satisfying experience, irrespective of the type of device they use. A better mobile visitor experience can get you new customers.
Be the SEO Guru
It’s time to put on your SEO hat, boost your page rankings, and maximize your digital presence. If your business already has a well-designed website, analyze its usability and search engine rankings to see how functional it is. Businesses must put in a lot of effort to rise above the noise in the digital realm to appear higher in search results.
Find relevant search keywords that your target audience is using, and incorporate them into your content. Although it takes at least six months to a year to see the results of your SEO efforts, you must start at some point if you want to grow your business.
Most travel and trekking companies prioritize on-page and off-page SEO to win that spot.
Set up one or more marketing funnel
A smart strategy to expand your business is to set up one or more funnels to encourage your audience to take the necessary action. Plan out the stages of your marketing funnel first. Consider it as a road map that leads your potential customers from the awareness to the conversion stage.
Is the goal to produce more email leads, sell more products, or improve the overall business? Once your goals are clear, you can focus on the specific demographic you want to reach with your funnel. The next step is to develop original content specifically for each stage of the funnel.
Develop a healthy presence on social media
Regardless of your business, social media must be a part of your marketing plan for brand recognition and business growth at a low cost.
A strong social media strategy will help you build a healthy network of brand advocates who are ready to share your content and promote your business. Identify the social media platforms where your target audience hangs out the most. Is it Facebook, Instagram, Twitter, LinkedIn, or maybe even TikTok?
The majority of businesses in Nepal grow their client base exclusively by setting up and maintaining profiles. Share high-quality visuals, customer stories, and valuable insights about your industry. Thus, a well-crafted social media presence can work wonders for your brand.
Advertise like a boss
Make attention-grabbing advertisements — with catchy content and high-quality images or videos — that are more enticing than a yeti sighting. Draw your customer’s attention.
That’s exactly what Highland Distillery did to promote the first look of their new product “Yeti Vodka”. Their advertisement was all over social media with over 20k likes on Facebook.
You can connect with your target audience using tools like Facebook Ads and Google Ads.
Online advertising with Google can help you get in front of customers just the moment they’re looking for products or services similar to what you offer.
Hire a digital agency
Sounds too much — all those digital activities. Then find a suitable digital agency, let them know your plan and priorities, and negotiate costs and activities. You can then focus on other areas.
Now that you have a list of ways to grow your business. It’s time to choose the best ways that will benefit you the most and let the world hear your business roar!
